Effects of TV and Marketing on Kids and Teens

I added the Archives of Pediatrics & Adolescent Medicine to the list of educational research journals with RSS feeds. It is not an educational research journal per se, but it has some articles that both parents and researchers might find interesting, such as the ones listed below:

  • Television and DVD/Video Viewing in Children Younger Than 2 Years

    By 3 months of age, about 40% of children regularly watched television, DVDs, or videos. By 24 months, this proportion rose to 90%. The median age at which regular media exposure was introduced was 9 months. Among those who watched, the average viewing time per day rose from 1 hour per day for children younger than 12 months to more than 1.5 hours per day by 24 months. Parents watched with their children more than half of the time. Parents gave education, entertainment, and babysitting as major reasons for media exposure in their children younger than 2 years.

  • Exposure to Food Advertising on Television Among US Children
  • Effects of Fast Food Branding on Young Children’s Taste Preferences
    Yes, carrots wrapped in McDonald’s packaging taste better to kids than carrots in plain packaging. McDonald’s fries (aka crack for kids) scored the highest when wrapped in McDonald’s packaging. As pointed out in the CNN article about this study, however, perhaps a better comparison would be between the McDonald’s brand and another brand familiar to kids. A researcher quoted in the story suggests Mickey Mouse / Disney, but I don’t see kids wanting to eat Mouse Nuggets and Daffy Duck sandwiches.
  • The Impact of Retail Cigarette Marketing Practices on Youth Smoking Uptake
  • Extensive Television Viewing and the Development of Attention and Learning Difficulties During Adolescence

    Frequent television viewing during adolescence was associated with elevated risk for subsequent attention and learning difficulties after family characteristics and prior cognitive difficulties were controlled. Youths who watched 1 or more hours of television per day at mean age 14 years were at elevated risk for poor homework completion, negative attitudes toward school, poor grades, and long-term academic failure. Youths who watched 3 or more hours of television per day were the most likely to experience these outcomes. In addition, youths who watched 3 or more hours of television per day were at elevated risk for subsequent attention problems and were the least likely to receive postsecondary education. There was little evidence of bidirectionality in the association of television viewing with attention and learning difficulties.

Posted in children, research, technology
One comment on “Effects of TV and Marketing on Kids and Teens
  1. Matthew K. Tabor says:

    Absolutely – the study didn’t give us much information other than knowing that children associated a pleasurable reminder with better taste.You know, common sense.I’d have liked a study that compared popular figures, other brands, colors, etc. – as this study is, there’s no context to evaluate the effects of branding on children.

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